Step 2: Wholesale AdWords Client Briefing Form

Thank you for submitting a new wholesale Google AdWords client! We look forward to getting started on their campaign shortly.

Please fill out the form below to submit your client’s campaign requirements to us.

Next Steps:

  • If Landing Pages are required, a draft will be prepared within 7 working days from reciept of this form
  • After you have approved Landing Pages, campaigns will be built and ready to advertise within a further 7 working days.


Your Name:*
Your Agency Name:*
Campaign Type:*
Campaigns Required:
What is the client's monthly advertising budget?

Clients Business Details

Your Client's Business Name:*
If the client has an existing AdWords account, please enter their 10-digit AdWords Account ID:
Overview Of the Client's Business (What do they do? What are the core products/services they would like to advertise?)*
Objective/Campaign Goals: (What would the client like to achieve with the campaign? Select One Option)*
Specific Offer(s) the client would like to promote: (The client should be promoting their products/services that provide them with excellent revenue and profit margins, and that are in high demand from their customers. Remember that generally 1 x service requires it's own campaign and landing page):*
What separates your client's business from their competitors? What is their Unique Selling Point? (This is the most important question in the briefing. Tell us why people buy from you – what makes them buy, and what do you do for your customers, that your competition does not? How are you different, or better, than your competitors? )*
Key Selling Points: What are 3-4 key selling points that the client uses, when selling their products/services to their customers?*

Ad Extension Requirements

Please enter the details that your client would like to appear in their Ads:

Client's Website:
Client's Business Phone Number:*
Clients Business Address:*
Callouts – List 2-5 (Think of specific amenities/value added services they offer. For example: ‘Free Parking’ “24Hr Customer Service’ ‘Free Shipping’ - anything they do that adds value to their service): *
Structured Snippets (List up to 10 items, from one of the following: Brands; Products; Services; Styles; Types; Courses; Models; Neighbourhoods; Destinations*
If your client would like to receive Text Messages directly from their Ads, please enter their preferred mobile number:

Targeting Information

Keyword search examples: (List 5-10 keywords that people would use to search for their products or services)*
Target market: (What are the demographics of the customers they are wishing to attract? Age, sex, income & employment status are useful*
Who are their major Competitors: *
Location Targeting: (What regions would they like to advertise to, and attract customers from? Please list the outermost locations N/E/S/W or a radius from a specific location:) *

For Clients Who Require Packages Including Landing Pages:

Please enter the following details if the client has selected the Full Value package, and will require Landing Pages as part of their campaign. We will require access to their hosting cPanel in order to upload their Landing Pages in HTML file format.

Hosting/cPanel Login:
Hosting/cPanel Password:
Upload Client's Business Logo:
Upload Client's Photos for use on Landing Pages:
Client's preferred email address to send Landing Page leads (this email will need to be verified by the client prior to campaign launch):

Additional Notes

Please feel free to fill in any other details we should know about your client, to assist us with building them an effective advertising campaign and/or Landing Pages.

Additional Notes:

Word Verification: