Step 2: Client Briefing Form

Thank you for choosing to begin advertising your business on Google with AdWords Work! We look forward to getting started on your campaign shortly.

Please fill out the form below to submit your campaign requirements to us.

Next Steps:

  • If Landing Pages are required, a draft will be prepared within 7 working days from reciept of this form
  • After you have approved Landing Pages, campaigns will be built and ready to advertise within a further 7 working days.


Your Name:*
Your Business Name:*
Campaigns Required:
What is your monthly advertising budget?

Business Details

Overview Of Your Business (What do you do? What are the core products/services you would like to advertise?)*
Objective/Campaign Goals: (What would you like to achieve with the campaign? Select One Option)*
Specific Services you would like to promote: (We recommend promoting products/services that provide you with excellent revenue and profit margins, and that are in high demand from your customers. Remember that generally 1 x service requires 1 x campaign and landing page):*
What separates your business from your competitors? What is your Unique Selling Point? (This is the most important question in the briefing. Tell us why people buy from you – what makes them buy, and what do you do for your customers, that your competition does not? How are you different, or better, than your competitors? )*
Key Selling Points: What are 3-4 key selling points that you use, when selling your products/services to your customers?*

Ad Extension Requirements

Please enter the details that you would like to appear in your Ads:

Business Phone Number:*
Business Address:*
Callouts – List 2-5 (Think of specific amenities/value added services you offer. For example: ‘Free Parking’ “24Hr Customer Service’ ‘Free Shipping’ - anything you do that adds value to your services): *
Structured Snippets (List up to 10 items, from one of the following: Brands; Products; Services; Styles; Types; Courses; Models; Neighbourhoods; Destinations*
If you would like to receive Text Messages directly from your Ads, please enter your preferred mobile number:

Targeting Information

Keyword search examples: (List 5-10 keywords that people would use to search for your products or services)*
Target market: (What are the demographics of the customers you are wishing to attract? Age, sex, income & employment status are useful*
Who are your major Competitors: *
Location Targeting: (What regions would you like to advertise to, and attract customers from? Please list the outermost locations N/E/S/W or a radius from a specific location:) *

For Clients Who Require Packages Including Landing Pages:

Please enter the following details if you have selected one of the Full Value packages, and will require Landing Pages as part of your campaign (We highly recommend this to generate maximum leads!)

Your Website Admin Address: (we will need to login to your website back-end in order to install your Landing Pages)
Website Admin Login:
Website Admin Password:
Upload Your Business Logo:
Upload Desired Photos for use on Landing Pages:
Your preferred email address to send Landing Page leads (this email will need to be verified prior to campaign launch):

Additional Notes

Please feel free to fill in any other details we should know about your business, to assist us with building you an effective advertising campaign and/or Landing Pages.

Additional Notes:

Word Verification: