Campaign Build Briefing Form

Thank you for choosing to begin advertising your business on Google with AdWords Work! We look forward to getting started on your campaign shortly.

Please fill out the briefing form below to submit your campaign & Landing Page requirements to us. Additionally, if you have a list of Frequently Asked Questions that can be added to your Landing Page, please email them to

Next Steps:

  • If Landing Pages are required, a draft will be prepared within 14 working days from reciept of this form
  • After you have approved your Landing Pages, campaigns will be built and ready to advertise within a further 7 working days.


Your Name:*
Your Business Name:*
What is your approximate monthly advertising budget?

Business Details

Overview Of Your Business (Tell us briefly what you do in a simple, single sentence - your "Elevator Pitch")*
What separates your business from your competitors? Why are you different to/better than your competitors? Why should people buy from you, instead of your competitors?*
Can you provide me with five descriptive words that define the values you’d like me to convey about your company?*
List the specific individual services/products you want to advertise:*
Key Selling Points: What are 4-5 key selling points that you use, when selling your products/services to your customers?*
How, specifically, does your product or service help solve their problems?*
Describe the sales process your customer goes through after they make an enquiry. How do you deal with them? How long does it take to deliver your product/service? How do they make payment? How much time is involved from their behalf, and what do they need to do? The more information we can give the customer about your sales process, the less questions they will have, and the more likely they will be to enquire!*
What are your customer's pain points when they try to buy your product/service? What is it that they hate, or typically annoys them, when dealing with your competitors for instance?*
Do you have a Guarantee or warranties you offer your customers? These can help drastically improve conversion rates.*
Is there a specific offer you would like to promote with any of your services or products? Quality offers can dramatically increase enquiry rates & sales. It can be additional value, bundles, discounts, or any value add to entice your customers.*

Ad Extension Requirements

Please enter the details that you would like to appear in your Ads:

Business Phone Number:*
Business Address:*
If you would like to receive Text Messages directly from your Ads, please enter your preferred mobile number:

Targeting Information

Keyword search examples: (List 5-10 keywords that people would use when they search for your products or services)*
Who is your Target market: (What are the demographics of the customers you are wishing to attract? Age, sex, income & employment status are useful*
Who are your major Competitors: *
Location Targeting: (What specific regions would you like to advertise to? Where are your customers located? *

For Clients Who Require Packages Including Landing Pages:

Please enter the following details if you require Landing Pages as part of your campaign

Your Website Hosting Address: (we will need to login to your hosting cPanel in order to install your Landing Pages)
cPanel Login:
cPanel Password:
Upload Your Business Logo:
Upload Desired Photos for use on Landing Pages:
Your preferred email address to send Landing Page leads (this email will need to be verified prior to campaign launch):

Additional Notes

Please feel free to fill in any other details we should know about your business, to assist us with building you an effective advertising campaign and/or Landing Pages.

Additional Notes: