Step 2: Client Briefing Form

Thank you for choosing to begin advertising your business on Google with AdWords Work! We look forward to getting started on your campaign shortly.

Please fill out the form below to submit your campaign requirements to us.

Next Steps:

  • If Landing Pages are required, a draft will be prepared within 14 working days from reciept of this form
  • After you have approved Landing Pages, campaigns will be built and ready to advertise within a further 7 working days.


Your Name:*
Your Business Name:*
What is your approximate monthly advertising budget?

Business Details

Objective/Campaign Goals: (What would you like to achieve with your AdWords campaign? Select One Option)*
Overview Of Your Business (Tell us briefly what you do in a simple, single sentence - your "Elevator Pitch")*
What separates your business from your competitors? Why are you different to/better than your competitors? Why should people buy from you, instead of your competitors?*
List the specific services/products you want to advertise:*
Key Selling Points: What are 4-5 key selling points that you use, when selling your products/services to your customers?*
Do you have a Guarantee or warranties you offer your customers? These can help drastically improve conversion rates.*
Is there a specific offer you would like to promote with any of your services or products? Quality offers can dramatically increase enquiry rates & sales.*

Ad Extension Requirements

Please enter the details that you would like to appear in your Ads:

Business Phone Number:*
Business Address:*
Callouts – List 2-5 (Think of specific amenities/value added services you offer. For example: ‘Free Parking’ “24Hr Customer Service’ ‘Free Shipping’ - anything you do that adds value to your services): *
Structured Snippets (List up to 10 items, from one of the following: Brands You Sell; Services Offered; Courses; Models; Neighbourhoods; Destinations)*
If you would like to receive Text Messages directly from your Ads, please enter your preferred mobile number:

Targeting Information

Keyword search examples: (List 5-10 keywords that people would use to search for your products or services)*
Target market: (What are the demographics of the customers you are wishing to attract? Age, sex, income & employment status are useful*
Who are your major Competitors: *
Location Targeting: (What specific regions would you like to advertise to? Where are your customers located? *

For Clients Who Require Packages Including Landing Pages:

Please enter the following details if you require Landing Pages as part of your campaign

Your Website Admin Address: (we will need to login to your website back-end in order to install your Landing Pages)
Website Admin Login:
Website Admin Password:
Upload Your Business Logo:
Upload Desired Photos for use on Landing Pages:
Your preferred email address to send Landing Page leads (this email will need to be verified prior to campaign launch):

Additional Notes

Please feel free to fill in any other details we should know about your business, to assist us with building you an effective advertising campaign and/or Landing Pages.

Additional Notes: